This half day Programmatic Buying & Marketplace Workshop will take place on Wednesday May 10, 2017 in London in the lecture theatre of the world’s largest law firm. It’s one of our regular City Briefing events and takes place as part of London Digital Signage Week.
Dentons UK MEA LLP, One Fleet Place, London, EC4M 7WS
The workshop itself will be centred around three topical debates or ‘sessions’. The Chairman will be inviting interested parties to contribute to the debate. Each debate is aimed at helping educate all involved in the programmatic buying and marketplace landscape; terminology, opportunities, challenges, implications, standards and next steps.
The lecture theatre will add to the academic feel of the event and help with interaction.
All attendees are encouraged to contribute.
Admission price is GBP 295 per head, which includes tea / coffee break and a sponsored drinks session at the end of the day.
13.30 Registration opens
14.00 Introduction
14.30 Session 1 – The Automation / Programmatic Puzzle
Kinetic’s Planning Development Director, Gideon Adey, Clear Channel
UK’s Cadi Jones, JCDecaux’s Tim Harvey
15.30 Session 2 – Infrastructure and Standards
Ayuda[x]’s Bruno Guerrero / BroadSign’s Vince Banks / IAB’s Dee Frew
16.30 Session 3 – The Ad Tech Business
BitPoster, Mereo, Specle, QDOT
17.30 Networking & Drinks
19.00 Close
THE AUTOMATION / PROGRAMMATIC PUZZLE
INFRASTRUCTURE AND STANDARDS
THE AD TECH BUSINESS
Discussion: What is driving the need for programmatic; efficiency, creativity, productivity or is it really all about automation?
Can OOH be treated the same as online and mobile?
Discussion: What are the common standards and where are they going to come from?
What about data structures, accessibility, pricing and protocols. What lessons can be learned from the (online) programmatic market
Discussion: Your chance to hear from some of the new (and not so new) Adtech businesses
Mungo has enjoyed over 30 years working in the Out of Home advertising industry in a career which has encompassed a range of roles focussed on both the buying and the selling sides of the industry.
In 2010 he joined Primesight as Marketing and Insight Director from where he has led the development of research tools including the award recognised Primemobile-Live programme; marketing communication and the development of automated trading systems.
Mungo is actively involved in industry developments being currently Co-Chair of the UK OOH Industry Standards Committee, and a Board member of Route the joint industry audience research program.
He has co-authored a white paper on the best practice use of Econometric analysis in Out of Home Advertising which was published in ADMAP by WARC, and is a regular contributor to industry commentary including recent articles in Exchange Wire and The Economist.